There are tons of method which you can use to drive traffic to your site. One of them is Press Release.Below are some of the tips you can follow:
1. Your press release should look and sound like a news, remember this is a press release. Not an ad or sales letter trying to do the selling.
2. Send it to media which are related to your topic.
3. Keep it short and simple ( KISS )
4. Put your header, contact information and release date on top of your press release.
5. Your header must clearly tell what the article is about
6. Put your description of your business or product in the body of the press release.
7.Avoid the use of HTML tags inside the content.
8. Don't forget the product or company URL.